February 9

2/9 - While the real numbers aren’t in yet, it’s estimated that roughly 1.5B chicken wings were consumed on Super Bowl Sunday. At an average of 9 wings per pound, that’s 167M pounds of wings. With wing prices at $.69/lb below a year ago on Friday (2/6), that’s a potential cost reduction of over $100M for the day. Ditto for the pizza category: a projected 13M pizzas were sold yesterday. Taking a conservative estimate of 7oz of cheese per pie, it adds up to over 5.7M pounds of mozzarella. The block cheese market averaged $1.34/lb for the month of January vs $1.88 in 2025, equating to an ingredient cost savings of over $3M vs a year ago. While promotions were rampant, actual menu price reductions are against our religion in the restaurant industry. As a result, Super Bowl sales should have provided a well-needed bottom line boost for many chains – and the cost-side savings look like they will hold for March Madness next month.